Personal branding - meaning of Free on the web
Well, from what I understand, a personal brand is essentially displaying the person's reputation for something that others find useful.
For example, a contractor can have a blog about how his/her customers do some simple do it yourself repairs that could save people tonnes of money.
I know what you are thinking. If he gives this away for free, how is he going to get the jobs? Well look at it this way. He is putting his skills on display.
By giving this knowledge away for free, he is building a web presence for google, bing, yahoo and other search engines. More than that, he is building trust with the potential customers that might need bigger jobs done down the road. He might also be building a relationship with potential sales channels (i.e. word of mouth advertising).
See how "free" is the most valuable word on the internet? By helping your potential customers save some money now, you are building your brand value, and when there is brand value, there is money to be made from that value.
By the way, what I've just given on this article can be worth millions, if used properly. See you next article.
For example, a contractor can have a blog about how his/her customers do some simple do it yourself repairs that could save people tonnes of money.
I know what you are thinking. If he gives this away for free, how is he going to get the jobs? Well look at it this way. He is putting his skills on display.
By giving this knowledge away for free, he is building a web presence for google, bing, yahoo and other search engines. More than that, he is building trust with the potential customers that might need bigger jobs done down the road. He might also be building a relationship with potential sales channels (i.e. word of mouth advertising).
See how "free" is the most valuable word on the internet? By helping your potential customers save some money now, you are building your brand value, and when there is brand value, there is money to be made from that value.
By the way, what I've just given on this article can be worth millions, if used properly. See you next article.
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